
Why You Don’t Know If Your Marketing Is Working (And How to Fix It)
Most home service business owners have the same frustration: “I’m spending money on marketing… but I don’t really know if it’s working.” Leads are coming
Most home service operators track leads.
Very few track cost per booked job or profit by source.
Before increasing spend, understand what’s actually driving revenue.
Know What’s Driving Your Revenue
We work with home service business owners who are already spending on marketing
— but don’t have a clear picture of what’s actually producing revenue.
We show you which lead sources create revenue, the cost per booked job, and where your money is working hardest.
Then we put a system in place so you can track it moving forward.
Most home service businesses can tell you how many leads they’re getting.
We analyze your lead sources to see what’s actually turning into booked jobs and revenue.
We break down booking rates and cost per job so you can see where money is being wasted.
We set up tracking and reporting so you can see this going forward — not just once.
Everything you need to understand what’s working, what’s not, and where your money should go in the future.
A clear view of which lead sources are actually producing revenue & cost per booked job by channel.
We install our system in your business so you can track performance going forward — removing the guesswork.
A clear understanding of where to increase, decrease, or reallocate spend based on real performance.
“We thought our marketing was working until we actually looked at the numbers. It was eye opening. We were able to remove low performing campaigns and it has removed so much stress.”
Owner, A&M Remodeling
Average Profit Increase within 6 months of system installation.
“We always had reports, but we never really knew what was driving revenue. This was the first time it actually made sense.”

Owner, Brooks HVAC
“We found areas where we were spending money that weren’t turning into jobs. That alone changed how we look at our marketing.”

Founder, Cooper HS.
“What I value most is finally knowing what’s working. Before this, we were just guessing.”

Owner, Martin Electrical
We help home service businesses uncover hidden performance gaps, optimize marketing investments, and build scalable systems that drive consistent revenue.
Helping HVAC companies track which marketing channels actually generate profitable service calls.
Improving marketing visibility and lead conversion for growing plumbing businesses.
Helping roofing contractors understand which campaigns drive high-value projects.
Providing performance clarity for electricians investing in lead generation.
Helping landscaping companies optimize marketing spend and lead quality.
Supporting restoration businesses with clearer lead tracking and marketing insights.
We provide professional home consultation services across multiple locations to ensure convenient and reliable support for homeowners.
To truly understand what’s actually driving revenue & profit. Which lead sources are working, what it costs to get a booked job, and where their marketing spend is being wasted.
For example, if one marketing channel results in $10K in sales, but it costs $7K in spend to get those sales, you are losing money.
You often need a Return on Ad Spend, of at least 200% to be profitable. Which translates to $14K in sales on $7K Ad Cost.
The best campaigns generate higher than 500% on Ad Spend.
No. This is not about replacing your marketing — it’s about understanding what’s working within what you’re already doing.
We have experience managing businesses entire marketing mix, however we have found it much more empowering to first understand exactly is happening.
This helps business owners understand how they would like to manage their marketing and understand if any change needs to be made. Or whether they would like to manage in house or with an outside company.
We’ll need access to your current marketing data — things like Google Ads, LSA, call tracking, or CRM data if available. If anything is missing, we can identify gaps and put into place tracking to correct it moving forward.
That’s common. Part of the process is identifying gaps and putting a structure in place so you can track performance going forward.
Most setups are completed within 2–3 weeks, depending on the complexity of your current systems.
It is helpful to have a 20-30 minute meeting to discuss your level of comfort and the data you have available for our team to evaluate.
It starts with a full breakdown, but we also install a system so you can track performance going forward which includes ongoing reporting.
If you’re already spending on marketing but don’t have a clear picture of what’s producing revenue, this will likely make sense.

Most home service business owners have the same frustration: “I’m spending money on marketing… but I don’t really know if it’s working.” Leads are coming

Most home service businesses are trying to lower their cost per lead. It sounds logical. If leads are cheaper, you should be able to generate

Why Am I Getting Calls But No Jobs? (What’s Actually Going Wrong) Opening This is one of the most common frustrations in home service businesses:
Stop spending money on marketing without knowing precisely what is working, and what is draining your profits.